SIG | Coke | Danone

SIG is a $bn packaging company with gobal reach, continuously innovating packaging solutions for its global clients. We collaborated with SIG (based in Switzerland) for the Russian market, liaising on NPD plans and market expansion innovations for Coke and Danone – two of the largest players in the market. Coming with insight driven research and converting this into a range of product categories that could be launched to grow share and premiumise the juice and milk-based FMCG categories.